Nike - Soho AirMax Day

Campaign launch for the Nike VaporMax shoe in March 2017 at the Nike SOHO store as the culmination of Air Max Day across North America.  Two transparent LCD screens in custom-fabricated motorized housing traversed a 35-foot wall of vintage Air Max sneakers, displaying custom looping animations to celebrate each design. The screens ran all day, every day at the Nike SOHO store between late March and June, 2017. This installation was part of the global launch of the Nike VaporMax shoe, Air Max Day 2017, and the 30th anniversary of Air Max.

Agency Partner: Set Creative
Build: Project Visual

Account Management
Vendor Management
Experiential Build
Concept Ideation
Fabrication Development
Digital Integration
Production Oversight
Budgeting