adidas /// PacSun - Color Fair

adidas launched the adicolor market on Melrose Ave, the heart of LAs sneaker district. The activation featured 14 colorful booths in primary hues, inspired by the primary colors of the adiColor apparel. To ensure an authentic market feel a huge array of vendors were sourced, ranging from reptile handlers to fortune tellers to local smoothies and hot-dogs.

Agency: ASK
Install: Streamline Craftsman

Account Management
Vendor Management
Experiential Build
Concept Ideation
Fabrication Development
Digital Integration
Production Oversight
Budgeting