Nike | All Star Week | New Orleans
Nike’s Equality campaign was a response to rising tumult in America, encouraging fairness and respect both on and off the field. We partnered with Nike to concept a pop-up that drew connections between sport and inclusion, launching the Equality campaign at retail during the All Star Weekend in New Orleans.
The space was designed to contrast the high energy of the event and exterior streets through a warm, ambient environment. We encouraged visitors to slow down and shift their focus to the message of the campaign, allowing key educational moments that led to participation opportunities.
Photo booths allowed consumers to add their portrait onto a marquee wall and exterior digital facade, representing an extension of the Equality campaign. This cohesive blend of athlete and consumer imagery showed that everyone, no matter their status, can be a part of change.
Agency Partner: Set Creative
Photography: Mo Daoud
Tech: TCI
Build: Project Visual/ Pink Sparrow/ Rock Steady
Install: Dynamic Resources
