Magic Leap | CES 2022
Arriving at CES for the first time. Magic Leap built a double sized booth to showcase the new Magic Leap 2 headset. To quote the VP Brand & Platform Design “ The brand and product had to be inseparable. Every element ~ built environments, OS, logos ~ every design decision has to be purposeful, capturing our industrial design and engineering roots.”
Build: Pinnacle
Install oversite + activation: Kula Studios
Vendor Management
Experiential Build
Fabrication Development
Quality Control
Material sourcing
Production & Install Oversight









