Toy Story 4 adidas Collab

Drawing from the plot of Toy Story 4, we created an adidas’ take on the classic carnival. The “Neo-Fair” concept brought together adidas’ design language, neon, sport-themed activities, and the color themes and graphics of Toy Story. We created a selfie moment with funhouse mirrors, while graphic neon pedestals in the background connected each character to its collaboration shoe.

The in-store launch zone was positioned in a strategic, high visibility location for Foot Locker guests and busy Hollywood Boulevard pedestrians.

Agency: Starch Creative
Build: Purpose Supply
Install: Streamline Craftsman

Account Management
Vendor Management
Experiential Build
Concept Ideation
Fabrication Development
Digital Integration
Production Oversight
Budgeting