Kraft Heinz // La Dolce Velveeta |  FOODIE CALL        

The Insight: It’s a fact (maybe) that food tastes better after sex, but when it comes to late night booty calls, you rarely get something tasty to eat. We want to combine late night’s two greatest pleasures into one outrageously over-the-top experience.        

The Idea:  Let’s own late-night hookup culture, delivering the world’s most outrageous pleasure food to elevate it.  

The Approach We built a text-for-pleasure service: add Velveeta’s phone number as a third party to your booty call text and we’ll deliver an irresistible Velveeta meal if you are in the Lower East Side of New York City, or send you a limited edition foodie call kit if you’re anywhere else.      

Target: Pleasure Seekers who go all in for the stuff they love  Objective Generate earned media and engagement by giving consumers new ways to experience the outrageous pleasure of the La Dolce Velveeta lifestyle for real.     

Earned Media: 200-250MM impressions 
Sentiment: 90% Positive-Neutral 
Engagement: 2,000 texts